Advanced Link Building Strategies To Grow Your Ranking: When it comes to your site, whether it is a blog or anything else, you want to attract as much traffic as you possibly can to it. One way to do that is to have other sites show your own or also interlink other things from your site. Then that can help your overall revenue. 

The thing with link building strategies is that you have to be careful with what you do. If you don’t, then you can run afoul of Google, which frowns on certain tactics that some people might be doing in an attempt to game the system.

While what we show you will work, you also have to be ready to adapt to whatever changes that the search engine giant might throw your way. 

» Build a Skyscraper

This means that you need to do some research and see what is currently ranking high for a particular term and then aim to write something that blows that out of the water.

Add images, tables, whatever you need to do to make a particular page the most authoritative. You want it to tower over other sites - hence the name skyscraper.

When you have done that, then you can pitch it to other sites that can post it as a guest post.

That way, you can get more people to then come to your site to see if you have written other similarly sterling posts ( and you had best have a lot of other polished gems on there - you do NOT want to be a one-hit-wonder) that they can read. This can help your traffic numbers.

» See What Your Competitors Are Doing

Do you have a competitor that is hitting good numbers? What kind of backlink strategy do they use that is so successful? Is there anything that you can derive from researching their sites?

This is not to say that you should directly copy what they do? There are sites and apps out there that can help you determine what their strategy is.

Once you have done a thorough investigation, then you can pick and choose certain methods to incorporate into your own link building strategy.

» Modify Certain Evergreen Topics

You might find one certain topic that is right in your wheelhouse and you write a skyscraper post. But if you take a look at it,

you realize that there are ways that you can go in different directions on certain key points and then you can write posts on those and then see if other sites want to post them as a guest blog.

If you can build several different blog posts around one idea, then you could get traffic to you from those other sites. You could reap a nice reward from a very small amount of work. Isn’t that the best thing?

» Post Your Own Original Research

One way to really stand out from the other sites that might post similar types of blogs is to go even more in-depth than they do.

Instead of just presenting the same list of items, see what you can do to learn even more about them.  See if you can group by different categories.

By doing this, that means that you can put charts and other information that shows that you did the research. This can then make you more of an authority … and someone that other sites might want to link to. 

» Use Graphics

There is a common saying: A picture is worth a thousand words. Sometimes, having an image can help people understand a topic over a wall of words. So look to see if you can convert some things to charts or tables.

Another thing you can do is to use these graphics to either inform or instruct. Is there a topic on how to do something that is easier to explain with pictures? Then you can create an “instructographic” that will help your intended audience - and may have other sites link to it due to its authoritaritativeness. 

» Establish Yourself as a Thought Leader

Do you want people to listen to what you say? If you show that you know a topic or an area so thoroughly that you are an unquestioned expert in the field, then you are a thought leader. By establishing your bonafide, you open the door to other sites.

You can use sites such as LinkedIn to show that expertise. It’s often populated by people that you might want to do business with. Posting regularly on there with strong content can wind up with more leads to your own website.

» Seek Out Influencers

There are people out there that can have an enormous amount of followers on multiple platforms. These are known as influencers, and the right one can be an incredible boon to your business.

You can pay them to say good things about your product or site, either in a blog post, a video or even in interviews,

and their followers may go there if they both trust the influencer and whatever you offer resonates with them. 

It’s important to be very careful with influencers, though. You must make sure that they will fit your brand perfectly and that they also believe in what you do.

People tend to ignore influencers that are obviously peddling things for a paycheck and if they think that of someone talking about you, why would they want to visit your site?

» Make a LOT of Content

People want to consume a lot of content. It can help them pass idle time that they might otherwise be bored, like work commutes, for example. So give them a lot of your own content to make that time fly. 

Stretch these pieces of content across various platforms … but make sure that you do it in a smart way. That means craft one thing for Instagram but make it different for LinkedIn. Otherwise, it will strike people as lazy, and they will not want to share it.

These are just some of the ways that you can develop a link building strategy. It can be a good cornerstone to your overall foundation. But you must always be willing to put in more time to learn, since things always change and evolve in the world of search engine optimization. 

Trying to write things that bring people to your site and having others link to it is a product of hard work and a lot of research. While there is no guarantee that it will be ultimately successful, you will improve your chances by a good amount. Hopefully this post has helped you get on the road to achieving that.