How to Turn Followers into Clients: It’s the goal of many people who join social media – posting things that get people who follow them to decide to enlist their services. That could mean buying a product of theirs, having them represent them, or some other form of business. If it was so easy, though, a lot of people would do it.

You can learn a lot from Get Plus Followers – and we are here to help you do just that. Read on to see some tips:

Engage With Them

Your audience is a truly important part of your campaign to get them to not just consume your content but to buy it as well. You need to go slow though. If you go too fast, you risk them just bolting away, like a scared deer.

Don’t just start off with something like, “Hi. Here’s my stuff. Come buy it!” You need to develop a line of communication with them. They need to know that you are trustworthy and aren’t just going to constantly have your hand out for something from them.

That means answering comments or questions with them. Take the time to see what they like. Show that you are a real person and not just some faceless corporation out to make money.

Talk To Individual Followers

Use this as part of your engagement plan. Your followers like to know that they are not just statistics on a spreadsheet. Learn their histories.

If they know that you are someone who will listen to what they say … and honestly listen … then they may use your services or recommend them to someone else that they know. Don’t do this in a cynical way – be genuine.

People who use your site will automatically be suspicious at first. After all, there are many sites all vying for their attention and they might just be seen as a target for their money. Show them that you know that they are individuals.

Take Part in the Community

You can create profiles on sites like Twitter, Facebook, and Instagram. Look at the comments. The same people might regularly appear.

There are other ways that you can do that – like creating a Discord for your site. Talk to the people that go there. Don’t just rely on paid moderators.

It’s all about creating this whole community of people who like what you do. The more that you interact with them and are embedded in there with them, the more that they will trust you. It’s a worthwhile use of your time.

Tell a Story … Yours

People like to know what you are all about. That means learning what shaped you and your company. Use your platform to tell your history.

This will help them feel invested in following you and possibly even becoming customers or clients. They will see the human side, not a soulless corporation that is interested in only one thing: fattening their bottom line. Yes, they will know that you want to make money, but that it is not the end-all, be-all … unless you say it is.

But be honest with the story. There is nothing worse than people finding that every word that they read was false. Then you have a hard, if not impossible, road to get back their trust.

Display Your Originality

This is especially important if you are in a field with a lot of similar competitors. You need to do something to stand out from them. Social media can be a great way to display that.

That means you can write cool posts that virtually shout your individuality instead of the same cookie-cutter format that other companies use. Do funny videos. Have a podcast, if you can.

While it is vital to push the envelope, you also want to stay in the realm of good taste. Otherwise, you risk alienating some of the people that you want to court. Think over each post or video very, very carefully before you send it live.

Do Promotions

This can go well with your originality. Think of things that your projected audience would like to get. Workaround that. You can even use your engagement tactics to find out what they might like.

That means that you can do things like posting a poll or leaving a question of the day for them to answer. Then you can tailor your promotions around those answers. It will get people intrigued and ready to participate – as long as you make it clear that you are not just doing this to get specific data.

Follow through with any promotions. Talk it up on your social media – and answer questions about them. It’s all part of the whole experience.

Provide Excellent Customer Service

People remember who has helped them when they had a problem with something that was purchased. Be that person that is always ready to give a helping hand about a product. Remember, each customer is an individual.

That means answer every email, phone call, web form, or tweet. Don’t just use a template … dig deeper in talk in-depth about the problem. Go the extra mile to fix it.

Yes, this does run the risk of having the occasional person trying to take advantage of that kindness. You’d be surprised how infrequently it happens, though. People just want to have a smooth overall experience.

If you do all of the above, you stand a good chance of turning followers into customers.