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Many elements contribute to the SEO score of your website. But your published content is the most important thing that can build or ruin your site's SEO score. Therefore, SEO experts would always recommend that you create the best content to take your place on the top SERPs.
Content optimization is vital for your website as it would make it more attractive for Google and your target audience. In this guide post, we will tell you the tips and strategies that would help you optimize your website content and improve your SEO score.
However, before we dig into the tips, let us discuss some benefits you can enjoy with SEO-optimized content.
Now that you know about a few significant benefits of content optimization, let us discuss the tips in detail!
Enjoy plenty of content optimization benefits by following these tried and tested strategies:
When it comes to content optimization, you must write over 1000 words. Therefore, the ideal length of your webpage content should be between 1000-2000 words.
Short-form content, which is under a thousand words, is less engaging for the search engine and the target audience because it would have less information and depth. To know the word/character count of content goes for online character counter tool.
Writing long-form content would help you add more keywords, enhance user experience, increase engagement rate, build trust and earn top-quality backlinks.
You would be surprised to know that the top-ranking sites in Google's search results are often those with over 2000 words, indicating that the length of your content is a big ranking factor!
It is best that you do solid research on the topic you have to write on and collect as much information as possible. You have to make sure that the content is informative and not wordy. Wordiness in your website content can lead to disengagement and increase in bounce rate.
If you want to rank your site on the top search results, you need to use keywords. You cannot make your site discoverable in Google's search results without using keywords. This is why you must find and use the keywords and LSIs your target audience uses as search queries.
Selection of the top searched and relevant keywords are very important if you want to see your site outrank your contenders. Therefore, you should use keyword research tools like Ahref to choose the right keywords. AHref is one of the best utilities for this purpose.
You can find relevant keywords, their search volume, difficulty, trend, and LSIs with the help of this tool. Moreover, you can also find out what kind of keywords are being used by your competitors.
Some of the things you need to consider while choosing the best keywords include the following:
You can use the keywords in your meta title, description, headings, subheadings, and content body. You have to make sure that you use keywords in your content in the right density.
Overstuffing keywords or phrases is going to badly affect the quality of content. This is why you need to ensure that keyword density remains 1% to 3% of the total word count. This means that it is okay to stuff one keyword in a hundred word passage.
Make sure that the keywords you use are relevant and have a high search volume.
Before you write content, you must know about your audience's search intention. This is because the search engine provides results relevant to the user's search query, which is why your content must satisfy your target audience's search intent.
If your content doesn't satisfy the target audience, it will not appear in the search results.
The best way to determine your audience's search intent is by searching the top-searched keywords on Google. Then, you can go through the search results and find out what results are most relevant according to the search engine.
Your content must answer all queries that are in the mind of the customer. If your content does not satisfy your readers, it would never get a place on the top search results of the search engine.
Title tags are very important. These are the headlines that appear in the search results on Google. Therefore, the title tag is the first interaction of your site with the target audience. Experts always recommend that your title tags engage and satisfy users.
You must ensure that your title tags are not duplicated from another site. Moreover, you must ensure that the title you write stays within the given character limit. Using your target keyword in the meta title is very important as it makes you more discoverable.
You have online title analyzer tools that can help you check and improve the tags you have written. You can easily increase your conversion rate and drive more traffic towards your website if you have the best title tags.
A smooth content structure is important if you want to see your site on the top search results. You can easily improvise the structure of your content by adding multiple headings and subheadings.
The best way to improve the readability of your drafts and increase user engagement is by using descriptive and relevant heading tags.
Using headings and subheadings would help the user understand your content better. It would also make your page visually attractive, which is important for a positive user experience. You have to ensure that every heading you add relates to the main topic of your content.
Irrelevant headings are going to ruin the quality of your content which is why you need to focus on creating the most relevant headings.
You must also add your main keywords in as many headings and subheadings as possible to make them easily discoverable for the search engine. To see what kind of headings and subheadings are the best it is okay to spy on your competitors who are posting content on similar topics.
Bad-quality content is never engaging and would never provide value to your site. If you want to see your website on the top search results, then your content should be free of human errors.
Creating and publishing lousy content will adversely affect your SEO score and domain authority, which is why you have to focus on quality.
Seo experts advise you to always check your content for major and minor mistakes before publishing it. Today you don't have to pay a professional proofreader to check the quality of your content as you can use an online content analyzer tool.
Online tools like grammarly use AI and other advanced technology which helps them analyze the quality of text you have entered as input. All major and minor errors found in your content would be highlighted in different colors.
You can fix the quality issues manually or you can also take help from the tools. Today the content analyzer tools can easily provide you one-click solutions for every error found in your text.
One of the top ranking factors of Google is unique content. If your content is similar to another source, it will have zero value in the eye of the search engine.
Therefore, check your content for plagiarism before publishing it on your website. In case your content is similar to another website then you might also be penalized by Google.
Today you can trust online plagiarism checker tools with this job. These online tools can scan and compare your content with billions of web pages and highlight any duplication found in your text. It is important to eliminate duplication as it would damage your SEO score and efforts.
The content which has been highlighted by the plagiarism checker must be removed before you publish content if you don't want to be penalized or face any legal consequences because of plagiarism.
Unique content would certainly boost your seo score which is why you always need to ensure it.
Google requires you to submit unique content. This doesn't mean you cannot use your old ideas or blogs and publish them in a new style and tone.
You can do a brief content audit and find the posts that got you the most traffic and conversions. Then, you can rephrase them differently and update them with the latest information/trends related to the topic.
Today repurposing old articles has become easy because of online paraphrasing tools. Online rephraser tool is extremely easy to use and is best for bloggers who want to use their old posts. To get updated content, you have to:
The tool would generate unique and error-free content for your site in a few seconds. In addition, you can add new information in the rephrased draft to increase its value.
This rephraser can be used for repurposing old posts and paraphrasing duplicate content highlighted by a plagiarism checker. So, it is an important tool for a website manager or blogger!
Content doesn't always refer to the text. Images are an important part of website content. Today users landing on your website are more interested in a visual experience than going through large chunks of text.
Adding images would give better context to your text. It can improve your user experience, and it also boosts conversion rates.
You can use online reverse image search tools and search for the most relevant images that go with your text. In addition, you can find out images with a free license with these tools, which would help you save yourself from any penalties related to image plagiarism.
Having images on your site would automatically increase the engagement rate of the audience on your pages. More engagement means better seo score and so it is important to get images that go with your textual content.
Content optimization is a never-ending job, as there is a lot of competition in the digital world. Therefore, you must keep your website's content updated at all times.
In addition, the content needs to be better than your competitors regarding information, infotainment, and other metrics.
You need to keep an eye on your competitors and check out how they are updating and changing their website content or blog posts.
According to experts, updating your content would keep users engaged with your site as they would always find something new and interesting on it.
Conclusion
Without boosting your content, you can never maintain your position in the top search results. The tips discussed in this post will help you improve your content optimization game and beat your competitors.
Content is king and so you need to treat it the right way so that it can get you good returns.
You can never get on the top search results or improve your SEO score if your content quality is not up to the mark. So, you always need to put in efforts and adopt new strategies to enhance content quality.
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