Every business knows that social media platforms are among the most effective ways to connect with customers. Thanks to their billions of monthly active users, social media behemoths are an obvious choice for marketers. 

However, with so much competition from other firms, getting recognized on social media is a constant problem for any small business. Especially if you have limited resources, keeping a continuous social media presence might be challenging.

While optimizing your content is an effective marketing strategy, there are other several things you can do to expand your social presence. Consider these unconventional social media marketing strategies to broaden your business plan.

Talk About Your Competitors

Explain to your followers why you believe your product or service is superior to the rest of the market while mentioning some of the rivals. The process of "building selective demand" is what toilet paper companies like doing.

It's a good technique to persuade people to consider the advantages of what you have to offer and the areas where your goods or services are superior to those of rivals.

If a rival answers, it will be entertaining for your supporters and advantageous for both sides. Obviously, don't assert anything that you are unable to support. Use a little clean comedy to keep things lighthearted (and respectable).

Be Overtly Responsive

Businesses only answer a handful of questions on social media. Many questions remain unsolved, as you can observe by looking at any feed.

Imagine if you were unique. You won't be able to respond to every comment, but you can try to answer at least half of them. It's a fantastic chance to develop connections and demonstrate that you pay attention to your audience.

Sharing Negative Feedback

Most companies know it is unhelpful to ignore negative feedback and that the best course of action is to directly address it by offering to fix the problem.

But you can take it a step further by reposting the critical comments and your response, making it visible to all your followers. It's a terrific method to increase consumer trust in your business, albeit you must execute it flawlessly and clarify how to resolve it.

Taking on negative criticism can win you the respect of many.

Exhibit Your Uniqueness

Any social media plan must include a brand's personality, but many companies struggle to embrace their uniqueness. Social media is the ideal platform for showcasing your individuality and attracting a following of like-minded individuals.

For example, you provide cable organizational tools. Consider highlighting what makes your services unique from competitors.

Doing this makes you more remembered and sets you apart. Therefore, consider what makes you distinct and bravely display your actual personality; this will help people connect more personally with your business and be more likely to buy from you again.

Ask Questions and Make Them Interesting

Ask questions that will cause your followers to reconsider your service or company. Several well-known brands use this method.

As a result, people start talking about your brand and stop considering you to be just another company attempting to sell them something. What intriguing inquiries might you pose to your audience? Remember to include an image with your question to make it more appealing and extra points if it is pertinent to the topic. 

Spark a Debate

Do you have a unique viewpoint on a subject? To get people talking, make a controversial statement relevant to your company. It's an excellent strategy to gain more followers on social media, provided you refrain from saying something contentious.

Don’t Ignore Emotions

Although professionalism is crucial in business, this does not mean you should always act seriously. Occasionally displaying your emotional side is an easy method to personalize your brand and get more attention.

Share uplifting news stories with everyone if they make you happy. Why not notify your followers when something gets you angry? Also, don't be shy about expressing yourself with emoticons.

Act With Honesty

It makes sense that most businesses don't want to appear overly promotional. But in the end, every customer knows that you are a company attempting to sell them something.

Tell them plainly why you believe your product or service is fantastic and why they should purchase it occasionally.

Some individuals might find you annoying, but most will value your honesty. It can be energizing when done well; many of your followers will appreciate it.

Interview a Follower

Choose an intriguing comment from one of your followers and send them a direct message asking for a quick "interview." Inquire about your goods and services or what they hope to see from your company.

After that, write a brief blog post centered on the findings of the "interview" and share the link on social media.

Final Thoughts

Marketers won't always be able to rely on the same strategies. Applying these unconventional social media marketing strategies can set you apart from the pack of loud marketers who are still mired in the past and enable you to establish a connection with your target audience.

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