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In SEO (Search Engine Optimization), word count is a major ranking factor.
The number of words in an article can have a direct impact on where it ranks in search engine results pages (SERPs).
This guide covers everything you need to know about word count and SEO, from the basics to more advanced techniques.
By the end of this guide, you will know how to write articles that rank well in search engines, regardless of the topic or industry.
A recent study by SEMrush reveals that the average word count of a first-page Google result is 1,890 words.
Surprisingly, the average word count for a tenth rank site on Google’s result’s page is approximately 905 words.
This goes to show that, in SEO, word count is quite important.
But what does this mean for content writers and marketers?
How do you go about crafting content that will not only rank well but also be engaging for your audience?
In this blog post, we will discuss a few steps you can take to Craft Search Engine Optimized Content.
Here is an In Depth Guide on Crafting SEO Targeted Content:
Understanding your target audience is critical since it allows you to build and promote your product and or service based on what the user and the market may require or be interested in.
Determine for whom you are writing the blog post.
It is a lot easier to be direct with your writing when you know who your content is intended for.
If you are not sure who your target audience is, understand what the product is about, what solution to which problem it provides and what is the USP (Unique Selling Point) of the seller or business.
Business is about people, if you are not goodwill people and cannot deal with them then it is pointless to run a business.
As we said before, Word Count bears a great responsibility in your SEO Strategy.
One of the most common forms of copywriting today is SEO copywriting.
It consists of creating a customized copy in terms of improving the site's ranking on a results page in the search index and generating more traffic to it.
Words are really important in this field!
Whether you are writing for school or a business, it is critical to use words properly since they are the road map that leads people to your site, and the first thing they look for is words as description and titles.
Use a free word counter tool to help you be more efficient with your words and your word count.
It assists you with the number of your sentences, words, characters, and most importantly the Word Density.
This way with the help of such tools you can easily optimize your content in a designated word count.
The key to success in content writing is relevance.
When it comes to things like SEO and Digital Marketing, staying on track and covering all of the primary relevant elements of the product you're marketing is critical.
You must be able to break down the material that is relevant to you or the business, product, etc, and incorporate it in your content as a professional blogger.
It will assist you in attracting higher quality visitors while also allowing you to showcase your content in a logical manner and get the message across.
Users rarely have the ability to pay attention, and they expend far less energy navigating through your information, thus they frequently bounce off without doing much.
It is essential that you create content that is easy on the eyes of an average reader.
Think about it in a sense that you yourself are an average reader that goes on a site to check out an article or a blog and then reads almost every word of it.
Make sure that you add proper and relevant heading and subheadings if needed so that the reader knows what the following set of paragraphs is about.
This will also help you divide and break your content so that it is not rushed on the whole site.
If you are going to the trouble of developing amazing content for your readers to appreciate, it is a good idea to make sure it is properly optimized for valuable high ranking keywords.
This will increase your chances of ranking for phrases that people search for frequently, resulting in passive traffic from Google, Yahoo, and Bing.
No site or firm must depend completely on Search Engine Optimization visitors to generate revenue; it would be foolish to overlook such a targeted source of traffic.
Rather, you should optimize your content to rank better in terms related to the posts you are producing by researching the keywords that people are searching for regarding that particular Niche.
To begin with, the primary purpose of your content should be to deliver a benefit to your readers and site visitors.
If you cannot do this then it will be quite tough for you to get people to share or link to your page and engage with it, making it more difficult to rank for that particular niche or topic also in regards to the keywords, etc.
Even if you succeed in attracting visitors to your site, if your content is not valuable, they are unlikely to become clients that pay for your product and or services.
Just to bear in mind that if you are dragging the content and or stuffing too much of the same set of words in it then site visitors are possibly to spend less time on your site or page reading your content and they will not engage with it thus bouncing off that site.
Videos, images, and other graphic visuals play an important role in your content and SEO process, so make sure you use them to their full potential as they are an essential component of your marketing content.
With the assistance of such features in your article, blog, etc, and other content types, you can develop fantastic CTAs (Call to Actions) that will compel your visitors to take action on your page.
This means that if your material is not as engaging and appealing to customers as they might expect, they may leave your page and bounce.
This is the last step of the whole guide and this whole process is incomplete without it.
This is a part where you have to finalize and proofread the whole content from top to bottom to make sure that it is completely according to the specifications and other criteria regarding SEO as well.
Make a checklist or whatever thing that helps you proofread and check the entire content.
This way you can be sure of the efficiency of your content and if it is as optimized as it should be.
Conclusion:
Do not worry much about the word count the next time you are writing any type of content.
Instead, concentrate on clearly transferring your message and conveying your content in the most efficient manner feasible.
You will be able to produce SEO-tailored content that converts visitors into leads and helps you raise your outreach and SERP rank if you avoid these blunders.
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