A lot of people are entering the online selling business in recent years. Despite the fact, the competition is already high because of huge eCommerce sites like Amazon, people are still making a lot of profit by setting up new eCommerce stores.
Unfortunately, not everyone is able to make a profit right after entering the market. As there are a lot of factors that decide whether your eCommerce business will be a loss or success, and conversion rate is one of them. So if you are also struggling with improving your online conversion rate, this article is for you.
Let’s get started!
What is Conversion Rate In eCommerce?
Running an e-commerce shop without meaningful conversions is like hitting a target in the dark. For those unfamiliar with the e-commerce industry, conversion rates are an integral part of e-commerce business owners.
It’s important to pay close attention to your Conversion Rate to determine if you are making a profit or not. This is a tentative percentage of customers who actually buy something from an e-commerce store. Assuming 100 people visit your e-commerce store and 100 to 5 of them buy, your conversion rate will be 5% per 100 visitors.
How To Improve eCommerce Conversions Progresivelly?
The process of improving e-commerce conversion rates depends on many factors. For example, one of the most effective ways to increase e-commerce conversions is to track your visitors. As you know, the e-commerce business relies heavily on online stores.
Therefore, it’s a good idea to use professional SEO tools such as Raven SEO to track visitors and their behavior. However, if you are new to using Raven tools, there are many SEO alternatives on the market that offer similar services.
Besides using performance data, there are many practical tips you can implement to progressively improve your conversion rates. Take a look at these effective tips one by one to get a better understanding,
- Try using video content created specifically for your product. Because it can help customers better understand the key features of your product.
- Check your store’s performance regularly to see which components need additional attention and improvement.
- Optimize online store navigation and performance to provide users with a hassle-free environment.
- A/B split test new layouts and products to distinguish what works and focus more on it.
- Spend more time researching customer needs and market trends to provide the best possible products/services with higher conversion opportunities.
Key Factors For Improving Your eCommerce Conversions
1. Positive reviews
Positive reviews allow customers to research interesting features, e-commerce brands to talk to customers and see the benefits of reviews. It is a great tool for understanding product performance.
With that said, research shows that 10 out of 100 customers do not worry about reviews, but in reality, more than 16% go through them before making a purchase. Positive reviews need to be integrated into your site. We recommend that you focus on getting more of them in a variety of ways.
2. Store load speed
The speed at which pages stack up content is important for any site, but it seems to be very critical in the internet business. Assuming your page doesn’t finish loading in seconds, losing a few customers is more likely to happen.
Therefore, find a way to get rid of unused code and services on your eCommerce store to fasten up the loading process. It will help you boost conversions without losing your potential customers.
3. User Experience
eCommerce stores should be able to guide customers with what they are looking for along with both the offers and product/services. Because a new potential customer can leave your store if something is disrupting the customer’s navigation and shopping experience.
Start from one side and move to the next in order to cover most site areas. Check the order of the pages and try to plan the root components you want to support.
4. Targeted Content
If you want to buy something on the internet, you need a meaningful description of the product and all required subtle numbers. For example, data about usage of the product, special features of the product, a tentative price range, EMI option, and related data is what comes into the mind of a customer.
Therefore, consider providing a useful product page and putting together additional content such as blog posts, video surveys, and tutorials highlighted in the subject area. On top of that, you can go to Google and enter your product name to see what type of queries people are asking, to create targeted content around them.
5. Quality Customer Support
Not all services are completely bug-free. Even mega-corporations like Google and Microsoft often fix bugs and issues in their systems to satisfy their customers. Similarly, a high-quality customer care system is essential if you wish new customers to return to your eCommerce store.
The fact that they can help solve the problem is more than enough to convince them. Therefore, investing in 24/7 customer support can easily solve your prospect’s problems. This is one of the most important factors which decides your overall long-term conversion rate.
Bottom Line
It takes a lot of effort to get the eCommerce business on track and enjoy the advantages of eCommerce. Every action, whether it’s a related issue or a new product launch, has some impact on your conversion rate. Therefore, if your conversion rate is low, it’s important for your e-commerce store to implement some necessary changes.
In conclusion, keep the above topics in mind in order to maintain a reasonable conversion rate and continue to provide high-quality products/services to others. Do share this quick guide to improve eCommerce store conversions and feel free to ask questions if you have any.
